Dave & Buster’s lives at full volume—flashing lights, friendly rivalry, and the collective rush of winning together. The challenge was that none of that energy carried into the digital experience. As design lead, I guided the UX and visual reinvention of the loyalty and food-service apps, treating the product not as a companion utility, but as an extension of the floor itself. Building on the brand foundation established by Mother Design, my team and I translated D&B’s bold, kinetic identity into motion, interaction, and systemized UI—introducing achievement-driven badges, expressive transitions, and progress cues that made participation feel alive. The work reframed routine tasks as moments of play, celebration, and anticipation, resulting in a more intuitive platform that captured the spirit of being inside a Dave & Buster’s and rewarded users for coming back, competing, and staying in the game.